How We Grew Chase Lodge Hospital's Search Visibility by 961%
A full-service SEO transformation for a leading private hospital in Mill Hill, London — from technical rebuild to top 1 rankings.
Impression Growth
About - Chase Lodge Hospital
Chase Lodge Hospital is a leading private hospital based in Mill Hill, London, offering comprehensive private healthcare services across multiple specialist clinics — including dermatology, cardiology, and hair restoration. The clinic provides same-day appointments and access to leading consultants.
Chase Lodge came to us with strong clinical expertise but an invisible digital footprint.
Our mandate was clear: make them the go-to private hospital for London-based patients searching online.
A Hospital That Couldn't Be Found Online
Despite exceptional clinical services, Chase Lodge’s website was underperforming across every measurable SEO dimension. The audit revealed a layered set of technical, content, and authority challenges.
Issues Identified
- –Low organic traffic & poor keyword rankings
- –Struggling with local SEO visibility
- –Thin content, no headers, weak keyword optimization
- –Broken internal links & 404 errors
- –Core Web Vitals failing across devices
Technical Context
- –Website analyzed from a crawl + on-page perspective
- –Crawlability issues identified impacting indexation
- –On-page signals were negatively affecting rankings
- –Low domain authority making competitive keywords difficult
- –Frequent Google algorithm updates destabilizing performance
Core Problem Statement
- –Low domain authority challenged competitive keyword ranking
- –Technical issues compounding on-page weaknesses
- –Poor backlink strategy limiting authority signals
- –Google updates exposing structural instability
- –No structured approach to local or specialist visibility
Every execution touchpoint was deliberate. Here's the full scope of what we delivered:
When We Started
Check Out How Redefine ROI enhances the search visibility for Chase Lodge Hospital
Pages That Moved the Needle
🏠 Homepage
Consistent Branded Traffic
Sustained homepage traffic throughout the campaign. Minor CTR dip reflects broader impression growth, not traffic decline — overall volume held strong.
🚀 Breakout Page
Blog: Vomiting Blood
Went from zero visibility to 416 clicks and 147,502 impressions. The single biggest SEO content win of the engagement — a masterclass in health-intent targeting.
💼 Commercial Pages
Consultant & Fees Pages
Continued to attract qualified, high-intent traffic from patients actively researching private care options — confirming strong alignment between content and user intent.
Consistent Branded Traffic
Sustained homepage traffic throughout the campaign. Minor CTR dip reflects broader impression growth, not traffic decline — overall volume held strong.
Blog: Vomiting Blood
Went from zero visibility to 416 clicks and 147,502 impressions. The single biggest SEO content win of the engagement — a masterclass in health-intent targeting.
Consultant & Fees Pages
Continued to attract qualified, high-intent traffic from patients actively researching private care options — confirming strong alignment between content and user intent.
46 Keywords at #1
100+ in the Top 10
Here's a snapshot of high-volume keywords where Chase Lodge is now ranking — driving consistent, qualified traffic from patients actively searching for their conditions.
| Keyword | Baseline Position | Position | Monthly Search Volume |
|---|---|---|---|
| ttm disease | 45 | 5 | 14,800 |
| bleeding from vomiting | 67 | 10 | 3,600 |
| hair pulling disorder | NA | 10 | 2,900 |
| lower back ache causes | 77 | 1 | 1,900 |
| proctalgia | 64 | 1 | 1,300 |
| back ache menstruation | NA | 1 | 1,000 |
| discomfort in the back | 45 | 1 | 1,000 |
| hair pulling | NA | 9 | 880 |
SEO isn't just a traffic play — it's a revenue driver. Here's the full picture.
